The save- $4-on-4-Kellogg's-cereals is back

The high-value save-$4-on-four-Kellogg's-cereals is back.  Use zip code 19606, and click on the "Foods" tab if you don't see it.

What I'd like to know is, why are all these cereal coupons popping up so close to Passover?   Grrrr.

HT:  Coupons Are Beneath Me