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25% off and free shipping at Primary; a unique, simpler, easier, children's clothing shopping experience.

I first came across Primary in a USA Today feature that praised them as innovators in children's clothing in that they matched their shopping experience to the way that most moms would like to shop for their kids' basic clothing. 

Here is the Primary founders' story, (taken from the Primary website):

We're two moms who had been shopping for kids clothes for over 12 years but didn't have a go-to for awesome basics at reasonable prices.

So many things didn't make sense.
  • Why is a simple white t-shirt out of stock?
  • Why do we have to wait for a 40% off sale to pay a reasonable price?
  • Why are the navy blue leggings we loved last year no longer available?
  • Why do we have to scroll through 23 pages of clothes before we get to what we need?
  • Why is there anything size 2 that is dry-clean only?
In our mothers' day, if you couldn’t find what you were looking for, you made it yourself. So, that’s what we did. But instead of a sewing machine, we used our experience from Diapers.com and our passion for simplicity to create the go-to we’d been looking for—a brand that we (and other parents) could love.

And here's how Primary is different from other online children's clothing shopping stores:
  • First of all, absolutely nothing in the store is priced over $25.

  • Next, they only sell a very limited range of basic children's and baby items (less than 50 different items of clothing total, the last time I counted).  This greatly simplifies the shopping experience and cuts down on search time.

  • Almost everything they sell is solid, and you can shop by color and size.

  • When you buy 3 or more of an item in a single order, you get either a $1 or $2 discount per item.

  • Everything they sell is 95% to 100% cotton and most items are tagless for comfort.

  • Free returns sitewide within 90 days (on unworn, unwashed clothing only).

Here's a terrific deal for Daily Cheapskate readers.  

Normally, free shipping starts with a $50 minimum order, BUT, use promo code AFF25PCT at checkout and get free shipping and 25% off your entire first order. Time to shop for back-to-school basics, play-clothes and even some Yom Tov core items. 

(If for whatever reason, this promo code doesn't work, try promo code DONTMISS25 instead.)

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