Amazon Prime members to receive special discounts at Whole Foods; Whole Foods to lower prices on best-selling staples

Unless you've been living under the proverbial rock, by now you've probably heard that Amazon has acquired Whole Foods. The merger deal will become official this week.  

What does this mean to Amazon and Whole Food shoppers?  From the most recent Amazon press release:

• Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.

• In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program, providing Prime members with special savings and other in-store benefits.

• Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.

• Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

I love that Whole Foods shopping will now become more price-friendly and that Amazon Prime is adding yet another great perk to their membership (if you haven't joined Prime yet, check out their 30-day free trial).

Watch this space for more news about the Amazon/Whole Foods merger and how this will affect so many of us who are both Amazon and Whole Foods shoppers. I'll post more updates as they unfold.

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