This 20% off applies to Magna Tiles sets, LEGO sets, STEM toys, Melissa & Doug, Playmobil, (and anything else at Creative Kidstuff that is not an outlet item or special personalized item). Even Kidkraft items (which are normally excluded from all discounts) are marked down by 20%.
I've found Creative Kidstuff prices to be extremely competitive in many cases (though not all, so make sure you check), often beating out Amazon, Target, Walmart and others, so you could potentially snag some very nice name brand toy deals here.
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